This capability provides a valuable new advertising channel for businesses that allows them to deliver context-based, highly targeted ads that are relevant to the user’s conversation, and unobtrusively display on their messaging interface.
THE INDUSTRY’S ONLY MOBILE ENTERPRISE COMMUNICATIONS SOLUTION FOR SOHO AND SMB
- A cloud-based, carrier-grade solution delivered as a service from the Mavenir cloud
- Mobile network operators have the opportunity to leverage existing mobile network infrastructur
Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps. Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022. With the right strategies in place, operators can dominate the A2P Messaging market and move their revenues in the right direction again.
You know the saying, “if it sounds too good to be true, it probably is”? Google, seizing the opportunity to capture B2C messaging revenue, is offering operators free RCS P2P (Person to Person) messaging.
We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and early 2000s, when entire generations mastered the art of compressing ideas, passions and conversations into small snippets using the most ingenious abbreviations in order to fit within the 160 characters limit.