Sponsored Messaging

This capability provides a valuable new advertising channel for businesses that allows them to deliver context-based, highly targeted ads that are relevant to the user’s conversation, and unobtrusively display on their messaging interface.


Mobile Enterprise Communications


  • A cloud-based, carrier-grade solution delivered as a service from the Mavenir cloud
  • Mobile network operators have the opportunity to leverage existing mobile network infrastructur
Blog Post

Why SMS/RCS Beats Apps for Brand Engagement

Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps.  Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022.  With the right strategies in place, operators can dominate the A2P Messaging market and move their revenues in the right direction again.

Blog Post

What’s the Price of “Free”?

You know the saying, “if it sounds too good to be true, it probably is”?  Google, seizing the opportunity to capture B2C messaging revenue, is offering operators free RCS P2P (Person to Person) messaging.

Blog Post

You May Be Using RCS Without Even Knowing

We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and early 2000s, when entire generations mastered the art of compressing ideas, passions and conversations into small snippets using the most ingenious abbreviations in order to fit within the 160 characters limit.

Blog Post

RCS: The Evolution

The creation of Rich Communication Services (RCS) brings forward a successor to SMS which enhances the user experience with multimedia capabilities including audio and video delivery, conversational messaging, groups, and many other improvements. Mavenir’s RCS takes full advantage of the universal profile to provide a consistent and interoperable messaging experience between all supported devices across all operators worldwide.
Blog Post

The Road to a Business Messaging Ecosystem

By leveraging a cloud-based RCS interconnect hub and messaging-as-a-platform (MaaP) deployment, MNOs can serve as an efficient means of deploying secure, advanced RCS communications.
Blog Post

Should MNOs Implement Their Own Business Messaging Solution?

Having an in-network RCS solution allows the MNO to control the end-to-end messaging experience for the user and provides options to develop customizations and differentiators to compete in the race for business messaging revenue.
In the News

Business applications push RCS forward

17 September 2018
The Rich Communications Services (RCS) standard took another step forward last week as a number of companies announced support for the GSMA’s advanced messaging standard.