The success of RCS is tied to a diverse and open ecosystem of partners that includes MNOs, developers, messaging aggregators, device and OEM manufacturers, and technological enablers. Mavenir is not stopping at UP 2.0 and will continue to be at the forefront of RCS enablement. New functionality has already been implemented from the latest Universal Profile releases (2.2 and 2.3) to ensure brands and consumers can obtain the best RCS Business Messaging experience possible.
With RCS, the next generation of SMS text is here - and it is poised to provide consumers the features and functionality they look for in OTT messaging apps but in the comfortable confines of their mobile device’s native messaging platform. RCS opens up possibilities to provide advanced communication between third party businesses and messaging users for a wide range of services such as Chatbots, Plugins, Artificial Intelligence, and other third-party industrial applications – which could mean huge capabilities for both marketers and consumers alike.
As Mavenir have already mentioned in our previous blogs, reach is key for brands, but once the connection between the brand and the consumer has been made, a fast and responsive bidirectional communication needs to be established. This applies also to mobile messaging.
At Mobile World Congress Americas, it was made clear – 5G is here! The week was full of momentum as Mavenir announced a partnership with Syniverse, the launch of a North American Tier 1 Operator on our NFV CloudRange™ Platform, and live-demos with industry leaders such as Intel, Amdocs, and Radisys.