Mobile Network Operators (MNO) are under pressure on the consumer market, traditionally their largest, with flat growth, an intensive war on voice and data plans, and fierce competition from over-the-top (OTT) applications and services. The enterprise market offers a better growth outlook—15.2% CAGR between 2016 and 2021 for Unified Communications as a Service (UCaaS)—with relative protection from OTT (due to privacy protection regulations), higher ARPU, and stickiness.
A strong market push by Google, an economic downturn, and the rise of mobile UCaaS -- if they materialize -- could all dampen existing players’ strong prospects.
Big Bet No. 1: Mobile UCaaS
The small office/home office represents significant untapped potential.
Mobile network operators (MNOs) have a sizeable revenue opportunity in the high-growth UCaaS market. They're exceptionally well positioned to emerge victorious, and profitable, in the largest of all market segments.
“Frictionless onboarding, and consumer like features,” says Guilaume Le Mener, SVP Le Mener about the type of mobility services people expect as consumers, but may not always get for their enterprise. In this podcast we hear a message that traditionally went to the carriers that his year was placed in front to the UC community at Enterprise Connect by Mavenir.
This week, Mavenir announced its Mobile-Native Unified Communications and Collaboration as a Service (UCaaS) solution, created specifically to acknowledge the mobility needs of SOHO and SMBs. The solutions leverages Mavenir’s immense mobile network knowledge with Voice over LTE (VoLTE) and Rich Communication Services (RCS).