Blog Post

RCS Hub - A Whole New World of Opportunity

Messaging as a Platform (MaaP) combines advanced messaging with standardized interfaces to chatbots and plugins that create a richer experience for consumers and allow businesses to realize the opportunities of conversational commerce with A2P messaging over IP.

Blog Post

Why SMS/RCS Beats Apps for Brand Engagement

Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps.  Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022.  With the right strategies in place, operators can dominate the A2P Messaging market and move their revenues in the right direction again.

Blog Post

What’s the Price of “Free”?

You know the saying, “if it sounds too good to be true, it probably is”?  Google, seizing the opportunity to capture B2C messaging revenue, is offering operators free RCS P2P (Person to Person) messaging.

Blog Post

You May Be Using RCS Without Even Knowing

We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and early 2000s, when entire generations mastered the art of compressing ideas, passions and conversations into small snippets using the most ingenious abbreviations in order to fit within the 160 characters limit.

Blog Post

Should MNOs Implement Their Own Business Messaging Solution?

Having an in-network RCS solution allows the MNO to control the end-to-end messaging experience for the user and provides options to develop customizations and differentiators to compete in the race for business messaging revenue.
Blog Post

10 Benefits to RCS

With RCS, the next generation of SMS text is here - and it is poised to provide consumers the features and functionality they look for in OTT messaging apps but in the comfortable confines of their mobile device’s native messaging platform. RCS opens up possibilities to provide advanced communication between third party businesses and messaging users for a wide range of services such as Chatbots, Plugins, Artificial Intelligence, and other third-party industrial applications – which could mean huge capabilities for both marketers and consumers alike.