Messaging as a Platform (MaaP) combines advanced messaging with standardized interfaces to chatbots and plugins that create a richer experience for consumers and allow businesses to realize the opportunities of conversational commerce with A2P messaging over IP.
An industry first, global solution to simplify messaging reach for brands and fuel A2P revenue opportunities for mobile operators
Even if the specifications of the RCS MaaP layer are fundamentally designed for chatbot interaction, they do not provide a definition of what a chatbot development system or framework needs to do. In fact, a MaaP implementation does not even need to include chatbot creation capabilities.
Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps. Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022. With the right strategies in place, operators can dominate the A2P Messaging market and move their revenues in the right direction again.
We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and early 2000s, when entire generations mastered the art of compressing ideas, passions, and conversations into small snippets using the most ingenious abbreviations in order to fit within the 160 characters limit.