Solution

Messaging as a Platform (MaaP)

Messaging as a Platform enables the vast potential of connecting third party businesses and messaging users with a wide range of services such as chatbots, plugins, artificial intelligence and other industrial applications.

In the News

RCS is here to stay and doing well

26 February 2019
Mavenir, the software company, presented on day 1 of MWC 2019, promoting its rich communication solutions offered by Rakuten.
Blog Post

You May Be Using RCS Without Even Knowing

We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and early 2000s, when entire generations mastered the art of compressing ideas, passions and conversations into small snippets using the most ingenious abbreviations in order to fit within the 160 characters limit.

Blog Post

Tackling Recurrent Threats to Commercial A2P Messaging Revenues

Not so long ago (October 2017) Bloomberg reported how new start-up SMSChain would enable consumers to sell unused capacity from their SMS allowance to enterprises that wanted to use SMS as a communication channel: $75 each month for 500 messages per day (approx. 0.5c per message), according to SMSChain.

Blog Post

RCS Messaging and the A2P/P2A Conundrum

A joint effort by the GSMA, leading MNOs, suppliers of telecommunications equipment, and application developers led to the creation of the RCS standard, bringing forward a successor to SMS which enhanced the user experience with multimedia capabilities.