Blog Post

You May Be Using RCS Without Even Knowing

We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and early 2000s, when entire generations mastered the art of compressing ideas, passions and conversations into small snippets using the most ingenious abbreviations in order to fit within the 160 characters limit.

Blog Post

Tackling Recurrent Threats to Commercial A2P Messaging Revenues

Not so long ago (October 2017) Bloomberg reported how new start-up SMSChain would enable consumers to sell unused capacity from their SMS allowance to enterprises that wanted to use SMS as a communication channel: $75 each month for 500 messages per day (approx. 0.5c per message), according to SMSChain.

Blog Post

Why SMS/RCS Beats Apps for Brand Engagement

Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps.  Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022.  With the right strategies in place, operators can dominate the A2P Messaging market and move their revenues in the right direction again.