Industry first, global solution to simplify messaging reach for brands and fuel A2P revenue opportunities for mobile operators
TAMPA, Fla., and RICHARDSON, Texas – Sept.
We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time was the late 90s and early 2000s, when entire generations mastered the art of compressing ideas, passions and conversations into small snippets using the most ingenious abbreviations in order to fit within the 160 characters limit.
Not so long ago (October 2017) Bloomberg reported how new start-up SMSChain would enable consumers to sell unused capacity from their SMS allowance to enterprises that wanted to use SMS as a communication channel: $75 each month for 500 messages per day (approx. 0.5c per message), according to SMSChain.
Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps. Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022. With the right strategies in place, operators can dominate the A2P Messaging market and move their revenues in the right direction again.
Disrupting the traditional OEM model
A recurring theme in CSP discussions about NFV and SDN is their frustration with traditional OEMs for not moving fast enough to deliver native VNF solutions that run on COTS hardware in a standard way.