SHOULD MNOS IMPLEMENT THEIR OWN BUSINESS MESSAGING SOLUTION?
With RCS deployed by 53 mobile network operators in 27 countries and 159 million monthly active users in the first quarter of 2018—expected to reach 450 million by 2020 in conservative forecasts and 1 billion in more aggressive ones[i]—the evolution from SMS to RCS seems unstoppable! It will bring fresh air for brands to reach their consumers…