A Business Messaging Ecosystem White Paper
Leveraging an in-house messaging solution to grow a user ecosystem and attract B2C revenue from brands and aggregators.
Since the birth of the Short Message Service (SMS) in 1992, messaging has become a critical part of people’s lives. All over the world users got accustomed to messaging friends and family while businesses saw an excellent tool in mobile messaging to authenticate users, deliver alerts and even run marketing campaigns.
This whitepaper goes through the evolution of mobile messaging, the changes in revenue models and the different options available for mobile network operators to modernize their messaging services and enable new business-to-consumer (B2C) revenue sources.