Operators are realizing the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps.

Juniper Research forecasts that A2P messaging revenues will hit $50B globally by 2022. With A2P SMS traffic set to reach 2.7 trillion messages by 2022, fraudsters are stealing a large portion of the A2P revenue—approximately $6B annually, according to Juniper. Operators must protect their revenues, their customers, and their reputations from the negative effects of fraud and spam.