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Mavenir’s RCS enables operators to seamlessly incorporate traditional SMS and MMS services as well as connect to a 3rd party or OTT applications. Subscribers can easily text, chat and share media without having to identify and download the same applications their contacts are using.
However, Rich Communication Services is not just a Person-to-Person (P2P) messaging solution. The design of Mavenir’s RCS opens gives the customer the ability to provide advanced communication between third party businesses and messaging users for a wide range of services such as Chatbots, Plugins, Artificial Intelligence, and other third-party industrial applications.
Rich Communication Services (RCS) is set to replace the text-based Short Message Service (SMS) as the standard mobile messaging application for A2P and P2A consumer/brand interactions with significant improvements in media richness, interactivity, security, and brand discovery capabilities. Chatbots are a key component of the RCS P2A experience, but early adopters who have already implemented web-based chatbots will not welcome the idea of duplicating their efforts in a new channel.