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Messaging as a Platform enables the vast potential of connecting third-party businesses and messaging users with a wide range of services such as chatbots, plugins, artificial intelligence, and other industrial applications. Evolving the messaging ecosystem to Rich Communication Services (RCS) enables the operator to boost loyalty and revenue by offering ubiquitous communications across all networks (2G, 3G, 4G/LTE) and devices.
MaaP uses the Universal Profile to provide advanced communication services between third party businesses (application, content, or other service providers) and messaging users for a wide range of services such as chatbots, plugins, artificial intelligence, and other third-party industrial applications. This effectively extends the person-to-person messaging ecosystem to include Application-to-Person (A2P) and enterprise messaging to create a new communications category of Business to People (B2P). Messaging users have direct access to brands and services right from the messaging app where they can engage with chatbots or other virtual assistants to answer questions, investigate options, coordinate plans, make reservations or any number of other service scenarios.
Advanced MaaP functionality such as synchronization, bot store, sticker store, plugin store, and bot registry is enabled by the innovative network-based message store, mStore, also used for text, multimedia, voice, video, fax or greetings providing the ideal convergence of message types.