Monetizing Messaging and Data Services | Mavenir

Monetization

Monetizing Untapped SMS/MMS and Data Traffic

Mobile operators are under intense pressure to meet capacity demand while launching innovative, revenue-generating services. Mavenir’s portfolio of Monetization Solutions is focused on enabling CSPs to rejuvenate the Prepaid market and monetize their messaging and data services, leading to new revenue streams, higher ARPU, and increased subscriber engagement and loyalty.

Sponsored Data

Enables operators to unlock new mobile data monetization opportunities by offering 3rd-party sponsors the ability to pay, either directly or indirectly, for specific traffic on behalf of the subscriber with Sponsored Data (users engaging with content free of charge) or reward subscribers with mobile Data Rewards in exchange for consuming specific content or engaging with the sponsor.

Collect SMS/MMS and Data

Collect SMS and Collect MMS enable operators to monetize untapped P2P messaging traffic by allowing prepaid subscribers to send messages during ‘no credit’ periods to a receiver who is willing to pay for the message.

Collect Data enables operators to monetize untapped data traffic by allowing prepaid subscribers to request a receiver to pay for additions to their data plan.

Helping Mobile Network Operators (MNOs) Maximize ARPU 

Prepaid subscribers typically exhaust their account credits before they top up, leaving them with zero balance while still needing to communicate. The duration that prepaid subscribers are with zero balance is significant. For operators, this translates into a huge potential revenue loss, as millions of messages are not delivered or sent due to lack of credit.

For MNOs, every user that spends any time without credit is a potential revenue opportunity, as their desire to send messages or use mobile data will remain strong whatever their level of credit. Fortunately, subscribers can still send messages during ‘no credit’ periods using Collect SMS/MMS/Data, where the receiver pays for the message or a certain data allowance. This enables mobile operators to generate additional revenue and ARPU from their prepaid subscribers.

The service is available on a revenue share or capex basis, and with flexible delivery mechanisms in the MNO’s network or cloud, or as a service from Mavenir’s cloud.

 

Operator Benefits

  • Grow messaging revenues by monetizing untapped P2P SMS, P2P MMS and mobile data traffic
  • Automatically offered in case of no credit
  • Powerful reporting on uptake and service success rate
  • Innovative SMS / MMS / Data charging options
  • Prefix activated or automatic (initiated by the network), no subscriber activation required
  • Flexible commercial models

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