Mondelēz Build Brand Recall to Launch Candy Bar at Brazil
When introducing their 5Star candy bar to the Brazilian market, Mondelēz, the multinational confectionery, food and beverage company, wanted to stand out from the crowd. To find new ideas, they hosted a day long contest where marketing firms presented new ideas. Aquto won the contest by recommending giving data rewards to customers for engaging with Mondelēz on their mobiles—the “Sweet Data Rewards with 5Star” program was born.