Articles & Insights From Mavenir

Aug 01

Mondelēz Build Brand Recall to Launch Candy Bar at Brazil

When introducing their 5Star candy bar to the Brazilian market, Mondelēz, the multinational confectionery, food and beverage company, wanted to stand out from the crowd. To find new ideas, they hosted a day long contest where marketing firms presented new ideas. Aquto won the contest by recommending giving data rewards to customers for engaging with Mondelēz on their mobiles—the “Sweet Data Rewards with 5Star” program was born.

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Jun 15

WHAT IS STANDING IN THE WAY OF 5G SUCCESS?

This week, live from 5G World, the global 5G focused conference and expo, part of London Tech Week’s headline show TechXLR8, John Baker, SVP Business Development, talked bandwidth, open interfaces, software-defined techniques and getting 5G ready and working. As the sector continues to develop, people are looking for alternative suppliers that can bring something new to the…

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Jun 08

TURNING TO NFV FOR DELIVERING MESSAGING SERVICES

THE BENEFITS OF TURNING TO NFV FOR DELIVERING MESSAGING SERVICES Expected to generate around $113 billion in 2019, messaging continues to be a major source of revenue for Communications Service Providers (CSPs), despite the threat to the market from over-the-top provider (OTT) services and cloud-based freemium solutions. Revenue from more traditional messaging services is declining,…

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Jun

BRINGING INNOVATION TO VOICE AND MESSAGING

MAVENIR’S MULTI-ID BRINGS THE EXPERIENCE OF EMAIL TO THE TELECOM WORLD. Today, more than 30 million Americans carry at least two devices—paying for those devices, at least two plans and at least two times the carrier network access fees – costing $10 billion every year. This problem is particularly painful for professionals and business owners who…

By:

Maryvonne Tubb

May

RCS HUB – A WHOLE NEW WORLD OF OPPORTUNITY

Messaging as a Platform (MaaP) combines advanced messaging with standardized interfaces to chatbots and plugins that create a richer experience for consumers and allow businesses to realize the opportunities of conversational commerce with A2P messaging over IP. Messaging apps are firmly back; messaging apps have now surpassed social networks in active monthly users in favor of conversational experiences…

By:

Guillaume Le Mener

May

BANK ACCOUNT HACK AND SS7 EXPLOITS GET REAL

Hackers have finally found a way to get into consumers’ pockets by exploiting the SS7 network and stealing two-factor authentication (2FA) SMS codes to empty people’s bank accounts. Engineers spoke out with a warning to possible risks of the security of Signaling System Number Seven, or SS7 as far back as 2008. This widely-used protocol,…

By:

Maryvonne Tubb

May

QUICK ACTION WILL BEST SERVE TELECOMS CARRIERS

In May 2015, Juniper published research entitled ‘The Future of Cybercrime & Security: Financial and Corporate Threats & Mitigation’ that predicted the cost of data breaches would quadruple from 2015, hitting a global cost of $2.1 trillion globally by 2019. As anticipated, cyber-guerillas have been ramping up their campaigns to profit from the misery they…

By:

Maryvonne Tubb

Apr

MAVENIR RECOGNIZED FOR TECHNOLOGY VISION

NAMED FINALIST IN LIGHT READING’S LEADING LIGHTS AWARDS 2017 Mavenir was honored as a Finalist in Light Reading’s annual industry awards program, for our new approach and vision to network transformation. Highlighted as one of four companies in the “Outstanding Communications Technology Vision” category as part of the 2017 Leading Lights Awards, the distinction recognizes Mavenir’s company’s history…

By:

Guillaume Le Mener

Feb

WHAT WILL EVERYONE BE TALKING ABOUT AT MWC17

2016 was an amazing year for mobile, with Mobile World Congress 2016 acting as the Launchpad for more powerful phones than ever before. Alongside the unveiling of Samsung’s Galaxy S7 and LG’s G5 smartphone, we talked to smart robots, saw smart things and witnessed new technologies. This year, MWC 2017 looks set to trump 2016,…

By:

Maryvonne Tubb

Dec

THE RISE OF MOBILE CYBERCRIME: BE AWARE. BE SECURE.

Digital connections now play a central role in global socio-economic development, and mobile is the clear growth driver. These days, practically everything digital you want to do can be done on a mobile device. The mobile-centric world of consumer convenience, seamless interactions, and real-time services have brought with it trillions in revenue – and where…

By:

Maryvonne Tubb