Articles & Insights From Mavenir

Aug 01

Energizer Drives Batteries Purchases by Increasing Mobile Engagement

Aquto by Mavenir empowers brands to be a hero to their customers by gifting them with app agnostic data. By making mobile data accessible to all, Aquto’s platform is able to significantly increase engagement between consumers and brands. Aquto’s platform was able to connect the brand, the consumer, and the mobile operator to create a unique ecosystem benefiting all parties. As a result, Energizer was able to expand their reach, hit KPI’s, and differentiate themselves from other brands in the market.

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Jul 23

WHAT IS CLOUD-NATIVE AND WHY DO WE CARE?

Mobile operators are struggling to keep up with the relentless growth of connected devices and consumer demands – the decisions they make today will ultimately affect their ability to compete, and even survive, in the 5G era. Telcos adopting cloud-native platforms have much to gain – but what exactly is “cloud-native?” And why all the…

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Jul 15

BRINGING MESSAGING BACK TO THE CARRIERS

As users are drawn to the feature-rich chat capabilities of Over-the-Top (OTT) messaging services, the once-lucrative carrier-based messaging incumbent services are quickly being challenged and displaced. The growing OTT user-base is beginning to attract the attention of marketers. Historically, one of the most significant drawbacks to OTT message services was that users had to download…

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Jul

CHANGING MOBILE NETWORK ECONOMICS THROUGH INNOVATION

Consumer demands will continue to change and evolve, so it’s critical for operators to employ advancements that not only support current trends but can also be quickly changed and adjusted for future expectations, which will include exponential increases in demands for mobile data. So, as the industry grapples with the deployment of next-generation communication technologies,…

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Mavenir

Jun

Mobile Data Rewards for Brand Engagement

Aquto by Mavenir makes mobile data accessible to all and increases mobile engagement by bringing the ecosystem of mobile operators, marketers, and app publishers together through data sponsorship. This

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Susie Kim Riley

Jun

‘OPEN RAN IS OUR IDENTITY’ – ANALYST EVENT HIGHLIGHTS

As Mavenir is transforming and disrupting the market at a rapid pace, we paused to update key analysts on the latest and upcoming innovations. The relentless focus on redefining the mobile network economics is more urgent than ever as mobile operators are under growing pressure to meet ever-increasing capacity demands and grow service revenue, all…

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Mavenir

Jun

Mavenir and Big Switch Networks: Working Together to Bring the 5G Revolution

Salman Zahid, Director, Systems Engineering, Big Switch Networks A revolution is underway. Nearly every automotive company is developing autonomous self-driving vehicles. In fact, not long ago, an autonomous taxi service (Waymo), launched in Arizona. During the last few years, IoT applications have become increasingly commonplace across several industries, from retail to logistics to transport/automotive. According…

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Salman Zahid

May

THE 5G BUSINESS CASE THAT WORKS

Iain Gillott Founder, President of iGR 5G is now being deployed by select mobile operators around the world, but there is a problem: the initial cost to build a 5G network far exceeds the expected initial revenues, such that payback on the network build is not expected until 2022 at the earliest and 2023 or later (depending…

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Iain Gillot

Apr

MAVENIR AND THE ROLE OF MACHINE LEARNING

Black Swan Telecom Journal recently visited with Mavenir’s Ilia Abramov, GM, Security Business Unit and Marie Casey, Senior Product Manager, to discuss the virtues of Machine Learning-based fraud protection and some unusual and interesting fraud schemes Mavenir has uncovered. Are we ready to fight fraud when these advanced services are widely deployed? Consider International Revenue Share Fraud (IRSF), the…

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Mavenir

Apr

MAVENIR AND BT PROMOTE NEW SHARED vRAN SOLUTION

BT is hopeful of bringing operators together with an indoor coverage solution fit for 5G with virtualization support from Mavenir enabling flexible antenna sharing, subject to industry clearance. Working with network software developer Mavenir, BT has developed a virtual radio access node that can reportedly host up to four operators, with each able to control…

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Mavenir