It’s no surprise that mobile business messaging will be a key enabler of brand-to-consumer digital engagements – and mobile network operators (MNOs) are taking note, further accelerating RCS worldwide. According to the GSMA, 79 operators have launched with 257 million monthly active users (MAU). This acceleration is driving growth in the RCS ecosystem, as Mavenir’s recent…
IMS is the underlying standard for IP voice supported by vendors and operators worldwide. It is the foundation for IP-based services including fixed-line consumer voice, VoLTE, VoWiFi, and Rich Communication Services (RCS), as well as 5G voice and messaging. The growth of IMS has increased with the launch of VoLTE across all regions in the past five years…
Jon Arnold, Principal of J Arnold & Associates, recently spoke with Ilia Abramov and Marie Casey of Mavenir about the security and fraud challenges mobile operators are facing today. In the interview below, Ilia and Marie share how operators can protect revenue utilizing AI/Machine Learning & Big Data Analytics providing Real-Time Network Protection and Fraud Prevention. Jon Arnold…
Open RAN really is the ability to change the vendor ecosystem. Openness is now starting to appear in the industry, which I think is going to bring a lot of new innovation and new vendors into this marketplace.
Aquto by Mavenir empowers brands to be a hero to their customers by gifting them with app agnostic data. By making mobile data accessible to all, Aquto’s platform is able to significantly increase engagement between consumers and brands. Aquto’s platform was able to connect the brand, the consumer, and the mobile operator to create a unique ecosystem benefiting all parties. As a result, Energizer was able to expand their reach, hit KPI’s, and differentiate themselves from other brands in the market.
Mobile operators are struggling to keep up with the relentless growth of connected devices and consumer demands – the decisions they make today will ultimately affect their ability to compete, and even survive, in the 5G era. Telcos adopting cloud-native platforms have much to gain – but what exactly is “cloud-native?” And why all the…
As users are drawn to the feature-rich chat capabilities of Over-the-Top (OTT) messaging services, the once-lucrative carrier-based messaging incumbent services are quickly being challenged and displaced. The growing OTT user-base is beginning to attract the attention of marketers. Historically, one of the most significant drawbacks to OTT message services was that users had to download…
Consumer demands will continue to change and evolve, so it’s critical for operators to employ advancements that not only support current trends but can also be quickly changed and adjusted for future expectations, which will include exponential increases in demands for mobile data. So, as the industry grapples with the deployment of next-generation communication technologies,…
Aquto by Mavenir makes mobile data accessible to all and increases mobile engagement by bringing the ecosystem of mobile operators, marketers, and app publishers together through data sponsorship. This
As Mavenir is transforming and disrupting the market at a rapid pace, we paused to update key analysts on the latest and upcoming innovations. The relentless focus on redefining the mobile network economics is more urgent than ever as mobile operators are under growing pressure to meet ever-increasing capacity demands and grow service revenue, all…
