MOBILE WORLD CONGRESS AMERICA 2018

12 – 14 September 2018 Los Angeles, California

Mobile World Congress Americas 2018 is an opportunity to bring together the key vendors and CSPs to rethink the way forward for 4G/5G evolution. Communication Service Providers (CSPs) are looking at virtualization technology that is changing the economics of the network and look at cost reduction and revenue generations strategies.

As the industry’s only end-to-end network provider, Mavenir is transforming mobile network economics in three key areas:

1. Cost Reduction
In the 5G era, mobile operators need new ways to build networks and deliver services today that are cost-efficient, flexible, and agile.

Mobile carriers could realize savings of more than $546 million over a five-year period by utilizing a virtualized media breakout controller (vMBC) to offload 32% of video traffic. [Download White Paper]

2. Revenue Generation 
Mobile operators are under pressure to meet capacity demand while launching new innovative offerings in highly competitive mobile services markets competing with web-scale companies like Amazon, Facebook, and Google.

Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022. With the right strategies in place with RCS and MaaP, operators can dominate the A2P Messaging market and move their revenues in the right direction. [Read Blog]

3. Revenue Protection
Once revenue is generated, it needs to be protected. To protect revenue in this environment, security solutions utilizing artificial intelligence must be used.

Did you know? According to 2017 Global Fraud Loss Survey, there’s nearly $30 Billion in annual mobile fraud loss annually? Learn the 4 Steps to Network Fraud Security Protection. [View Infographic]

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    SPEAKER SESSIONS

    John Baker
    John BakerClick for Bio
    DEPLOYMENT STRATEGIES FOR 5G NR
    12 September 2018, 07:00

    Breakfast Workshop | JW Marriott Los AngelesLR-logo-footer-black-trans

    PANEL: DEPLOYMENT STRATEGIES FOR 5G NR

    Key topics to be discussed include:

    • Deployment of 5G NR in low-band, mid-band and high-band spectrum
    • The implications for cell site density and topology, time-to-market and the performance of end-user services
    • Potential 5G service propositions and devices
    • A look ahead to later-phase technology developments and service innovations
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    Bejoy Pankajakshan
    Bejoy PankajakshanClick for Bio
    PANEL: THE NETWORK EDGE
    12 September 2018, 16:15

    @Keynote Auditorium

    Moving computing power and network capabilities towards the network edge is highly relevant for today’s networks, as well as those of the future. By moving computing power to the edge, networks are able to cache popular data and services, creating efficiencies and driving up performance. During this panel, a line-up of industry experts will debate the role of the edge in expanding network capabilities, dealing with increased traffic and closing not-spots.

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    PANEL: AI AND THE CUSTOMER EXPERIENCE
    14 September 2018, 11:00

    @Keynote Auditorium

    Analysts predict that over 85% of customer interactions will take place without human interaction by 2020. While AI can improve many customer pain points, including search accuracy, response time, recommendations and customer service, there is still plenty of room for error. Will there be a day when machines run all customer interactions? Or will it be necessary to have a combined approach of man and machine?

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    Brandon Larson
    Brandon LarsonClick for Bio
    MWC Americas Seminar
    12 September 2018, 09:30

    GSMA_logo_colour_web

    SPEAKING: RCS BUSINESS MESSAGING: THE FUTURE OF BRAND COMMUNICATIONS

    The world’s most successful communications channel, SMS, is being upgraded globally to Rich Communications Services (RCS). With 55 Operator launches and 167 million Monthly Active Users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.

    The GSMA’s Future Networks Programme will host an RCS Business Messaging Seminar at Mobile World Congress Americas 2018. At this much-anticipated event in Los Angeles, attendees will hear from key players in the industry who, along with the GSMA, will discuss the current state of play of RCS and the Business Messaging market; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.

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