Mavenir, the software company, presented on day 1 of MWC 2019, promoting its rich communication solutions offered by Rakuten. The key benefits, or the main use cases that RCS can differentiate from OTT messaging actually are less to do with taking consumers back to texting each other, or P2P messaging, but rather the communication between businesses and consumers, or A2P messaging.
This view is corroborated by Infobip, a communication platform for ominichannel engagement and provider of aggregated OTT messaging services such as WhatsApp and Viber. Its solutions can facilitate clients to do customer service and CRM. However, the company told Telecoms.com that its dominant business, which it has seen annual growth of between 30% and 40%, is SMS and RCS based services.