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by Carlos Aragon

RCS AS A CHANNEL IN BOT PLATFORMS

Even if the specifications of the RCS MaaP layer are fundamentally designed for chatbot interaction, they do not provide a definition of what a chatbot development system or framework needs to do. In fact, a MaaP implementation does not even need to include chatbot creation capabilities. The intention is to promote an...


by Guillaume Le Mener

CHATBOTS IN RCS BUSINESS MESSAGING

With RCS, for the first time, mobile network operators can offer the same capabilities that enterprises have been using on their websites and social networks (a bot store, bot discovery, bot search capability, etc.) but with the ubiquity of the mobile messaging ecosystem. And because RCS is a seamless transition for...


by Carlos Aragon

THE DAWNING OF THE AGE OF THE CHATBOT

As Mavenir have already mentioned in our previous blogs, reach is key for brands, but once the connection between the brand and the consumer has been made, a fast and responsive bidirectional communication needs to be established. This applies also to mobile messaging. Businesses have always seen the potential of...


by Brandon Larson

10 BENEFITS TO RCS

It’s true, Over-The-Top (OTT) messaging applications like GroupMe, WhatsApp, and Facebook Messenger are growing in popularity worldwide. Even so, they pale in comparison to the biggest messaging platform of them all – SMS. According to a joint report from Radicati, Ooyala, and Statista, it is SMS (not a popular OTT app) that...


by Carlos Aragon

SHOULD MNOS IMPLEMENT THEIR OWN BUSINESS MESSAGING SOLUTION?

With RCS deployed by 53 mobile network operators in 27 countries and 159 million monthly active users in the first quarter of 2018—expected to reach 450 million by 2020 in conservative forecasts and 1 billion in more aggressive ones—the evolution from SMS to RCS seems unstoppable!  It will bring fresh air for...


by Maryvonne Tubb

NFV & SDN SOFTWARE DESIGN CAN SAVE BIG FOR OPERATORS

NFV & SDN need native software design The mobile industry is at a tipping point. On the cusp of the 5G era, the status quo for mobile operators and traditional original equipment manufacturers (OEMs) is not sustainable. This looming market reality is the catalyst for Network-Functions Virtualization (NFV) and Software-Defined...


by John Baker

WHY NETWORKS NEED TO CHANGE FOR THE 5G ERA

Mobile Europe recently sat down with our very own John Baker, Senior Vice President of Business Development, to discuss why networks need to change for the 5G era in the latest 5G Insights Report. WHAT IS DRIVING OPERATOR 5G STRATEGIES TODAY – COST SAVINGS OR REVENUE GENERATION? John Baker: It’s actually...


by Guillaume Le Mener

YOU MAY BE USING RCS WITHOUT EVEN KNOWING

We have taken it for granted. When we use our smartphone, it is just another icon on the screen but, believe it or not, SMS is more than 35 years old. It was first proposed for the Global System for Mobile Communications (GSM) in 1982, although its most popular time...


by Brandon Larson

WHY SMS / RCS BEATS APPS FOR BRAND ENGAGEMENT

Operators are beginning to grasp the scale and potential of A2P (Application to Person) messaging revenues, and how advances in messaging technology will enable them to overcome the dominance of OTT messaging apps.  Juniper research forecasts that A2P messaging revenues will hit $50B globally by 2022.  With the right strategies...


by Brandon Larson

WHAT’S THE PRICE OF “FREE”?

You know the saying, “if it sounds too good to be true, it probably is”?  Google, seizing the opportunity to capture B2C messaging revenue, is offering operators free RCS P2P (Person to Person) messaging. RCS stands for Rich Communication Services -- a far richer messaging experience than SMS/MMS (more on this below). ...


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