RCS Business Messaging Ecosystem


Drive business messaging opportunities with today’s industry leader in RCS and MaaP

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Join The Mavenir Business Messaging Ecosystem

Business messaging is by far the most effective sales and marketing tool available today. While an email campaign open rate of 20-30% is considered great, SMS messaging open rates average 98%, with 90% of messages read within three seconds, and 77% of consumers aged 18-34 have a positive perception of a company that offers text capability. (source: Dynmark). While SMS-based messaging business is worth an estimated $60B annually today, the rich communications improvements achievable through RCS (Rich Communication Services) are expected to grow the business messaging market opportunity to $74B by 2021. 

Mavenir, the industry leader in messaging with a 37% share of the RCS market.

We offer aggregators and brands the opportunity to partner with us in a dynamic ecosystem that will grow your business by reaching customers in their native messaging app, rather than one of the many business apps consumers juggle on their devices. Utilizing RCS and MaaP (Messaging as a Platform), Mavenir enables you to reach customers globally with a single API and integration, with a rich user experience over a clean and secure channel.

Why partner with Mavenir and join the ecosystem? Simply put, Mavenir provides a secure RCS messaging service with a global reach of 3.5B subscribers and is already integrated with over 250 operators worldwide. Mavenir already has 25 million activated RCS clients and 13 active RCS deployments. And most importantly, we provide a clean messaging channel to the end user, we don’t sell conversation data to third parties for advertising revenue.


The Future Of Business Messaging Starts Today

Facing the limitations of SMS and OTT messaging apps, businesses have been forced to create costly, customized apps in order to engage with customers, while customers struggle to manage multiple apps that take up space and require unique login credentials. Consumers are literally suffering from “app fatigue.”

Rich Communication Services (RCS), the next evolution of messaging, enables businesses to move away from customized apps with a technology that has the reach of SMS and the media richness and elegance of mobile apps, all on a tried and true secure channel.

Messaging as a Platform (MaaP) is the mediation layer that abstracts the network complexities of RCS by means of easy-to-use APIs that brands, partners and aggregators can integrate into their business systems. MaaP provides access to 3rd party enablers from the messaging ecosystem such as chatbots, natural language processing, artificial intelligence, stickers, and other paid content, as well as mobile payments.

RCS goes beyond SMS’s limitations, with the inclusion of large file sharing, video, images, and other rich forms of communication. While RCS technology has been around since 2007, the GSMA (an association of 800 mobile network operators) is backing what’s known as the Universal Profile, a standard that enables RCS messaging within a phone’s native messaging app and works across all major operators and handset manufacturers. Now, instead of a mobile app, businesses need only a phone number and permission to contact, to initiate two-way conversations with consumers. The GSMA reports that there are 257M active RCS users monthly, growing to 831M by 1st quarter 2019.

RCS opens the door for an almost unlimited number of customer engagement use cases. Airlines can share visual flight updates, terminal maps, and boarding pass right in the native messaging app.  Retail stores can utilize visual calls to action, one-click location sharing, easy to complete surveys, and can push a message with a discount coupon when a consumer is physically near a storefront.


Chatbots, a hot trend in AI (artificial intelligence) and marketing, enable two-way conversations between customers and businesses, 24x7, and provide guided responses and suggested actions that guide the customer journey, without the need for an app. Mavenir, the leading provider of RCS messaging worldwide, also provides the Messaging as a Platform (MaaP) technology that enables chatbots to operate directly in the messaging app, mimicking human conversation. 

Customers can search for and discover new chatbots right from their native messaging app and can save a business chatbot in their contacts. (Besides providing tremendous speed in processing user’s requests, chatbots have proven to increase customer loyalty. Businesses can easily share rich cards that include boarding passes, “add to calendar”, for appointments or allow escalation to a real person for support.  And by integrating chatbots with other 3rdparty elements such as mobile payments and shopping carts, they can offer a complete e-commerce experience directly from the native mobile messaging application.

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For brands to see mobile messaging as the ultimate digital billboard, a business messaging solution needs to provide rich communications that reach the highest number of eyeballs possible while ensuring compliance with security and privacy regulations and, most importantly, the guarantee of a clean channel to the consumer that is not harvested for metadata that can be sold to their competitors for advertising purposes. Outsourcing your messaging services can put many of these factors at risk. Read about all the implications in our whitepaper: “Boosting Enterprise Revenue with Mobile Messaging”

Read the Whitepaper

Endless Use Cases

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