30 May 2017

AUTHORED BY: Guillaume Le Mener

Messaging as a Platform (MaaP) combines advanced messaging with standardized interfaces to chatbots and plugins that create a richer experience for consumers and allow businesses to realize the opportunities of conversational commerce with A2P messaging over IP.

Messaging apps are firmly back; messaging apps have now surpassed social networks in active monthly users in favor of conversational experiences – so what is Conversational Commerce and how can operators secure it? For operators, there is now a platform that allows the end-user to connect with businesses and organizations that they want to hear from. Mavenir’s RCS Hub allows operators to harness this trend, as well as, remain in control of the messaging ecosystem and their customer data and management. It’s an evolutionary path for existing legacy services (voice, SMS, MMS, and voicemail) to a raft of IP-based services, offering convergence and backward compatibility. Wouldn’t it be better to use a service from a provider that has messaging systems at its core with a global installed base of SMS, MMS, Voicemail and RCS systems, and carrying billions of messages every day across the world?

This new approach to RCS presents a lower barrier of entry, where operators can connect to other CSPs and ultimately to billions of subscribers, without the efforts of building out their own core infrastructure, becoming win-win communication connectivity for Communications Service Providers (CSPs) across the globe.

Not only does an RCS platform and interconnect hub allow for faster deployment options, but the additional application to person (A2P) monetization opportunities are possible, as the solutions can provide Messaging as a Platform (MaaP) to enterprises. Whether it’s chatbots, connected home, media connectors, multi-identity, multi-line and multi-device services, operators have the choice to remain in control while providing customers with a better experience, all without the burdens of complexity and cost.

‘Messaging as a Platform – The Operator Opportunity’, the GSMA’s new report, outlines how operators can play a central role in the future of (MaaP) and how operators can migrate traffic from pre-existing SMS Application-to-Person (A2P) services towards enriched RCS based messaging.

To download the GSMA’s new report ‘Messaging as a Platform – The Operator Opportunity’ –  click here.

Guillaume Le Mener
Guillaume Le MenerClick for Bio
SVP, GM, Enterprise Business Unit

Guillaume leads the global rollout of Mavenir’s RCS Business Messaging and mobile native UCaaS solutions.

Prior to that, he served as the Senior Director of Business Development and Global Product Marketing for Netscout (formerly Tektronix, a Danaher company) and with InfoVista where he held various roles including Presales Director for EMEA and NA, and Product Management and Product Marketing Director.

Guillaume holds a master’s degree in electrical engineering and computer science from the Ecole Superieure d’Ingenieurs de Rennes (France).

Need More Information?

Building the future of networks with cloud-native software that runs on any cloud and transforms the way the world connects.